Download the full report: CAUSE IS WORKING, YOUR MARKETING ISN'T: A 2019 Report on Brands Taking Stands

*Respondents were given a list of brands and asked to identify those with which they were at least somewhat familiar. They were then provided a list of social causes or platforms and asked which, if any, they associated with a subset of the brands they identified.

Note: Brands listed in our survey but are not featured on interactive visual because less than 5% of respondents familiar with the brand associated that brand with a specific social cause or platform:

• Shoes & Athletics: DSW, Keds, Steve Madden, Sweaty Betty, Vans
• Clothing: J.Crew, Kohl’s, LOFT, Macy’s, Nordstrom, Supreme
• Luxury: Coach
• Retail Clubs: Stitch Fix
• Other Beauty: Axe

Percentages are reflective of the following bases:

• Females and Non-Binary: Cosmetics, Hair & Body, Retail Clubs, Undergarments (except Bombas = all respondents)
• All Respondents: Clothing, Luxury, Shoes & Athletics, Other Beauty, Outdoor